Best Digital Marketing Programs in Michigan

Digital Marketing is a fast-growing field of business. The best digital marketing programs in Michigan (and across the country), from university courses, to free resources and certifications online were compiled to create one master list of everything a brooding digital marketer needs to take things on to the next level.

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1. Google AdWords Certification (Free)

[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”full_width” custom_width=”10″ align=”center” thickness=”1″ margin_top=”0″ margin_bottom=”10″ border_color=”#0a0a0a”][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]From the words of Google; “AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an online advertising professional.”

As anyone familiar with the field knows, Google is the Mecca of securing search visibility throughout the internet. Whether you’re searching for a job, trying to start your own company, or serving freelance clients from the comfort of your home; this certification goes a decent way to prove customers and employees alike that you are familiar with the advertising space of the digital marketing industry.

Learn more about the program from Google here.[/vc_column_text][mk_fancy_title tag_name=”h3″ style=”false” color=”#393836″ size=”25″ font_weight=”bold” font_style=”inhert” txt_transform=”uppercase” letter_spacing=”0″ margin_top=”0″ margin_bottom=”0″ font_family=”Montserrat” font_type=”google” align=”left”]

2. Lynda.com – SEO & Page Ranking

[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”full_width” custom_width=”10″ align=”center” thickness=”1″ margin_top=”0″ margin_bottom=”10″ border_color=”#0a0a0a”][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]Lynda.com is a massive online tutorial bank of over 200,000 courses across a number of skillsets. The site offers access to training courses and video tutorials for a paid membership. This service is great for on-the-go learning since you can access it from anywhere via the internet. All content is uploaded by experts in the field.

To learn more about their SEO courses and tutorials, click here.[/vc_column_text][mk_fancy_title tag_name=”h3″ style=”false” color=”#393836″ size=”25″ font_weight=”bold” font_style=”inhert” txt_transform=”uppercase” letter_spacing=”0″ margin_top=”0″ margin_bottom=”0″ font_family=”Montserrat” font_type=”google” align=”left”]

3. Hubspot Academy (Free)

Hubspot is a company that offers inbound marketing software. Through Hubspot Academy you can get a certification for inbound marketing and more. While this certification isn’t necessarily “institutional,” Hubspot is a reputable company in the field of inbound marketing. Part of what makes this program so great is that the lecture content is available on iTunes as a podcast, and online. You can take this course on-the-go and take a shot at the test whenever you’re ready.

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4. University Undergrad Programs

University of Michigan – Dearborn has the largest course offerings for digital marketing and at a good price point for being a top regional university. Courses in the major include:

Digital Consumer Search and Marketing
E-tailing and Retailing
Communications Strategy and New Media
Digital Analytics and Content
Managing Electronic Commerce Systems

Western Michigan University is the next runner-up with a dedicated major in eBusiness Marketing. Courses in the major include:

Internet Marketing
Advanced Internet Marketing
[/vc_column_text][mk_fancy_title tag_name=”h3″ style=”false” color=”#393836″ size=”25″ font_weight=”bold” font_style=”inhert” txt_transform=”uppercase” letter_spacing=”0″ margin_top=”0″ margin_bottom=”0″ font_family=”Montserrat” font_type=”google” align=”left”]

5. Search Marketing Training – Pure Visibility

[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”full_width” custom_width=”10″ align=”center” thickness=”1″ margin_top=”0″ margin_bottom=”10″ border_color=”#0a0a0a”][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]Pure visibility is a digital marketing services company in Michigan. The company offers some introductory courses to three fundamental aspects of digital marketing:

Google Analytics Course (One day)
PPC Training Course (One day)
SEO Training Course (One day)
[/vc_column_text][mk_fancy_title tag_name=”h3″ style=”false” color=”#393836″ size=”25″ font_weight=”bold” font_style=”inhert” txt_transform=”uppercase” letter_spacing=”0″ margin_top=”0″ margin_bottom=”0″ font_family=”Montserrat” font_type=”google” align=”left”]

6. SEO Training for Beginners – Jacob Lett (Free)

For a free introduction to basics in SEO and in general, how search engines work, Michigan’s Jacob Lett of Bootstrap Creative has put together a crash course slide show which you can peruse for free here.

7. Digital Summit Detroit

[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”full_width” custom_width=”10″ align=”center” thickness=”1″ margin_top=”0″ margin_bottom=”10″ border_color=”#0a0a0a”][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]Digital Summit Detroit is a regional gathering of digital marketing professionals right here in Detroit, Michigan. Industries that attend include all of our local giants like GM and MGM and internet titans like YouTube, Zappos, StumbleUpon and more.

The summit covers trends in search marketing, mobile, social and e-mail strategy, user experience, content marketing and more.

The event has a price tag of $295 to attend at the moment, but in turn offers the experience of front runners and pioneers in the digital marketing space. Visit the event’s web page here.[/vc_column_text][mk_page_section][vc_column width=”1/4″][mk_fancy_title tag_name=”h3″ style=”false” color=”#393836″ size=”20″ font_weight=”inherit” font_style=”inhert” txt_transform=”uppercase” letter_spacing=”0″ margin_top=”0″ margin_bottom=”18″ font_family=”Montserrat” font_type=”google” align=”left”]