Best Digital marketing Programs in Michigan
Digital Marketing is a fast-growing field of business. The best digital marketing programs in Michigan (and across the country), from university courses, to free resources and certifications online were compiled to create one master list of everything a brooding digital marketer needs to take things on to the next level.
1. Google AdWords Certification (Free)
From the words of Google; “AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an online advertising professional.”
As anyone familiar with the field knows, Google is the Mecca of securing search visibility throughout the internet. Whether you’re searching for a job, trying to start your own company, or serving freelance clients from the comfort of your home; this certification goes a decent way to prove customers and employees alike that you are familiar with the advertising space of the digital marketing industry.
Learn more about the program from Google here.
2. Lynda.com – SEO & Page Ranking
Lynda.com is a massive online tutorial bank of over 200,000 courses across a number of skillsets. The site offers access to training courses and video tutorials for a paid membership. This service is great for on-the-go learning since you can access it from anywhere via the internet. All content is uploaded by experts in the field.
To learn more about their SEO courses and tutorials, click here.
3. Hubspot Academy (Free)
Hubspot is a company that offers inbound marketing software. Through Hubspot Academy you can get a certification for inbound marketing and more. While this certification isn’t necessarily “institutional,” Hubspot is a reputable company in the field of inbound marketing. Part of what makes this program so great is that the lecture content is available on iTunes as a podcast, and online. You can take this course on-the-go and take a shot at the test whenever you’re ready.
4. University Undergrad Programs
Two universities in Michigan are spearheading digital marketing undergraduate programs with dedicated majors.
University of Michigan – Dearborn has the largest course offerings for digital marketing and at a good price point for being a top regional university. Courses in the major include:
- Digital Consumer Search and Marketing
- E-tailing and Retailing
- Communications Strategy and New Media
- Digital Analytics and Content
- Managing Electronic Commerce Systems
Western Michigan University is the next runner-up with a dedicated major in eBusiness Marketing. Courses in the major include:
- Internet Marketing
- Advanced Internet Marketing
5. Search Marketing Training – Pure Visibility
Pure visibility is a digital marketing services company in Michigan. The company offers some introductory courses to three fundamental aspects of digital marketing:
Google Analytics Course (One day)
PPC Training Course (One day)
SEO Training Course (One day)
6. SEO Training for Beginners – Jacob Lett (Free)
For a free introduction to basics in SEO and in general, how search engines work, Michigan’s Jacob Lett of Bootstrap Creative has put together a crash course slide show which you can peruse for free here.
7. Digital Summit Detroit
Digital Summit Detroit is a regional gathering of digital marketing professionals right here in Detroit, Michigan. Industries that attend include all of our local giants like GM and MGM and internet titans like YouTube, Zappos, StumbleUpon and more.
The summit covers trends in search marketing, mobile, social and e-mail strategy, user experience, content marketing and more.
The event has a price tag of $295 to attend at the moment, but in turn offers the experience of front runners and pioneers in the digital marketing space. Visit the event’s web page here.
Hey! Thanks for the list. I’ve had a Lynda subscription before for other professional fields but this list was good. I didn’t know about the PPC tests/certification. Time to knock out some of these free programs.
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